Leading Direct-Mail Franchise Company in US having over 80 franchises, located in virtually every major metropolitan area.
The client is engaged in designing, printing and mailing color picture postcards to the North American Home owners. The client was using an outdated legacy software for managing & scheduling postcards for different markets which was very slow, not intuitive and was dependent on third party plugins. Also, they were lacking a centralized Content Management System for managing their numerous B2C websites.
Our approach was to develop a user friendly web based modern application which can be accessed through PC and mobile devices. Focus was to streamline the entire workflow for uploading, managing and scheduling picture postcards for all the markets. In order to know the exact area of problems in the software, we deeply analyzed the daily workflow & process of different departments in the company. Also iPhone and Android app was planned in order to present the highest quality offers to the home owners.
PHP, MySQL, jQuery, HTML5, iPhone, Android, CSS3, REST, XML
Results & Benefits
We provided a custom solution to manage their B2C, B2B portals, iPhone, Android applications from a central backend system. The new improved system is now able to handle thousands of franchisees, postcards and markets websites for the business. The entire workflow of uploading & scheduling picture postcards is now simplified and can be accessed by using even mobile devices. A fully scalable and secure system is now in place which provides multiple user levels so that different users can perform different actions as per their privileges and rights. A reporting module is also developed which provides statistics of online Surveys, Special offers, Clicks and user interactions in the mobile apps and on the websites.